What is a Rainmaker?
Rainmakers are driven loan officers who crush their goals without sacrificing their soul or sanity in the process. These badasses consistently hit $30M+ because they’ve mastered both mindset and execution.
If you are coachable, scrappy, and willing to put the work in, I can help you become a self-made rainmaker.
Choose your Path
The Rainmaker Assessment
Discover your natural sales style and get weekly performance tips (that don’t suck) delivered to your inbox.
Catalyst Community
My signature group coaching program where I’ll mentor you to embody the habits, attitude, and mindset required to become a self-made rainmaker.
1:1 Training with Shayla
High-level coaching for top performers looking to scale to $500K+ annual take-home while building a life they actually love.
Meet Shayla Gifford
Hey! I’m Shayla, and I’m on a mission to help loan officers become self-made rainmakers—the easy way.
After 20 years in the mortgage business, I’ve learned that success doesn’t have to be complicated. You don’t need to grind 80-hour weeks or chase the next fancy marketing tool. What you need is someone who’s been there, who understands the challenges, and can show you exactly how to get there.
I’ve built multiple successful branches while still making time for powder days, wake surfing with my family, and unforgettable trips. You can do this too, and I’m here to show you how.
in team sales
Top Women Originator
What People Are Saying
Every time I talk to her, I find myself feverishly writing down little tidbits.
It's gold. She's literally changed my life and given me a whole new level of excitement in my business at a time when I was very burnt out.
Shayla is no BS and really gives you concrete things to work on.
She calls you on your sh*t when you don't have stuff that you can actually implement in your business. She's the best of the best.
Her caring heart and ‘you can do anything’ attitude is as inspiring today as it was the first day.
After 12 years working with Shayla and The Gifford Team, I still feel excited to be part of this motivated, highly professional and fun group led by Shayla.
Shayla is a powerhouse of positivity and really sees the potential in everyone she works with.
Her wisdom and guidance in helping others live a life ON FIRE is palpable in each coaching session. She genuinely cares about making a difference in the lives of others and her energy knows no bounds! She makes me want to conquer the world!
[In 2024] I was having an abysmal year. I was projecting to do about 20 loans less than 2023.
This program has me dialed in every single week. I am now tracking to exceed last year's numbers by 10%. I feel organized, empowered and unstoppable.
It's Time to Stop Overthinking and Start Taking Action.
I’ve made it easy to get started—just complete the 5-minute Rainmaker Assessment to discover your unique strengths, figure out what’s in the way of you hitting your goals, and clarify the actions you can take NOW to achieve success.
Subscribe to The Rainmaker Insider
My best tips for loan officers, delivered to your inbox weekly. No fluff, no BS—and no spam.
Ready to Get Sh*t Done?
If you’re the type of person who takes action the moment you see an opportunity, we’re going to get along great. Rainmakers don’t wait around hoping things will change. They make moves. Catalyst is a program for driven people who crave bigger results but want less stress and more life balance.
SlayWith Shay
- Connect with an ambitious group of loan officers that will light you up
- Get 2 days of tactical training you can implement right away
- Expand your vision, deepen your relationships, and elevate your performance
- Leave with renewed energy and a clear path forward
