What if the worst chapter of your life could unlock your greatest mission? For Amber Coleman, that question isn’t hypothetical—it’s her story.
Hey there, Rainmakers!
This week on The Mortgage Rainmaker Podcast, we’re getting real. I sat down with the incredible Amber Coleman, a longtime leader at Guild Mortgage, who has taken her business from 231 units to 435 in just one year—an 89% increase, topping out at a jaw-dropping $155M in volume.
But numbers only tell part of the story.
Amber’s results are rooted in something deeper—loss, grit, and purpose. She’s the definition of loan officer motivation, not because she’s never struggled, but because she let her biggest setback become her launching pad.
Amber’s Story: A Powerful Source of Loan Officer Motivation
Losing Everything, Finding Purpose
Back in 2008, Amber hit rock bottom. The financial crisis didn’t just impact her professionally—it hit home, literally. She lost her house, her health, and nearly everything she’d worked for.
But that chapter, as painful as it was, became the fuel for her mission. Amber decided she would never let another family walk through that kind of instability alone.
The “Why” Behind Homeownership
Amber doesn’t “sell loans.” She sells homeownership—and that distinction matters.
That personal loss redefined her work. Now, every deal is about more than numbers; it’s about providing security, dignity, and generational wealth to her clients.
Reframing the Loan Officer’s Role
Amber’s story is a masterclass in how to reframe what it means to be a loan officer. It’s not just rates, paperwork, and pipelines. It’s mission-driven work that changes lives—and when you align with that purpose, you become unstoppable.
The Mindset for Loan Officer Motivation and Success
“I’m not competing with other LOs—I’m competing with my highest self.”
That’s Amber’s mantra. And in today’s unpredictable market, that kind of mindset is everything.
She doesn’t sugarcoat it—2024 brought long days, staffing issues, and real stress. But instead of letting that break her, she used it to build something better. Her mindset? Stretch, grow, align. Repeat.
Actionable Strategies for Loan Officers (Inspired by Amber)
Here’s how Amber fuels her performance and stays aligned with her purpose:
🔥 Connect with Your Personal “Burn”
Your story matters. Whether you’ve faced loss, felt overlooked, or been underestimated—use it. Clients connect to authenticity, not perfection.
🔥 Sell Homeownership, Not Just Transactions
Amber’s motto reminds us that we’re not selling rate sheets—we’re helping people build legacies. That belief shifts every conversation.
🔥 Focus on Your “Why” and Purpose
Start every week—and every deal—by reconnecting to your why. It keeps the fire alive, especially when the market feels tough.
🔥 Implement “Weekly Program Pushes”
Instead of dwelling on what’s broken, Amber runs weekly pushes focused on solutions, new programs, and possibilities. It’s a simple shift that creates momentum.
🔥 Prioritize Self-Care and Boundaries
Amber takes quarterly breaks, leans on spiritual reminders, and honors the journey that brought her here. It’s not self-indulgence—it’s self-preservation for sustained success.
Key Takeaways for Loan Officer Motivation
- Your lowest moment can be the key to your highest calling
- Sharing your story builds connection and trust
- Passion and purpose fuel performance—especially in a down market
- Mindset isn’t a bonus—it’s a non-negotiable
- Boundaries and breaks aren’t signs of weakness—they’re the secret to longevity
Reigniting Your Passion as a Loan Officer
If you’re feeling stuck, overwhelmed, or just plain tired, take this as your sign: you are not alone. And you don’t have to stay where you are.
Amber’s story is proof that what feels like the end might actually be the beginning—of your best, most purpose-driven chapter yet.
🔑 Tune into the full episode to hear Amber’s exact strategies, daily disciplines, and powerful mindset shifts.
🎧 Loan officer motivation isn’t about hype—it’s about healing, hustle, and heart. And this episode brings all three.
Want to connect with Amber?
She’s the real deal—and she’s always down to share, support, and cheer others on.
💼 Follow Amber on LinkedIn to see her latest wins and what she’s up to in the industry
📸 Catch her on Instagram for a peek behind the scenes of her life, family, and business journey
🏠 Learn more about her team and work at Guild Mortgage
And if this episode lit a fire under you—send her a DM and tell her what hit home. She’d love to hear from you. ❤️
