CATALYST
The accountability & execution system
for high achieving loan officers
Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of? Welcome to Catalyst—the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.
*Why catalyst?
Most people don’t struggle with a lack of ambition─
they struggle with staying consistent, executing at a high level, and maintaining accountability when it matters most.
That’s where Catalyst comes in. This isn’t just another coaching program or a generic mastermind. Catalyst is a results-driven execution system designed for people who are done spinning their wheels and are ready to make serious progress in their personal and professional lives.
What you get
inside catalyst:
Every other week, we meet LIVE to audit our progress, break through challenges, and ensure you're executing at a high level.
Access proven strategies, frameworks, and expert insights tailored to help you take immediate action and drive measurable results.
An elite group of top-performing sales professionals who are committed to tracking progress, sharing insights, and holding each other accountable.
Our system helps you set clear, measurable goals, and more importantly, stay on track so you’re not just dreaming but actually achieving.
No more second-guessing yourself. Get direct feedback and personalized coaching to course-correct quickly and keep your momentum going.
Create your life vision
and courageously get after it!
Catalyst, founded and led by Shayla Gifford is a transformative program designed to help you tap into your true desires, break through personal limitations, and reach your highest potential. Through HABIT development, DISCIPLINE, and a MINDSET shift, Catalyst will give you the tools to succeed.
"It's your time to be on FIRE in your life. you have the gifts, you have the desire,
and now with Catalyst you will have the structure and support to break through!
— Shayla Gifford
What our members are saying
Real success stories from real catalyst members.
Enrollment Opens Once Per Quarter
—and doors are currently closed.
Want to be the first to know when they reopen?
Fill out the interest form below to secure early access, unlock exclusive bonuses, and get a head start on your next level of growth.
This is your chance to be part of the next Catalyst wave—and your future self will thank you for it.
Sales Professionals & Leaders who need accountability and a structured system to consistently hit their goals.
High Achievers who are tired of making excuses and want to accelerate their progress.
Action-Takers who thrive in a community of like-minded, driven individuals.
who is catalyst for?
What happens when you join?
Once you’re inside, you’ll immediately get access to:
- Our exclusive community of goal-getters.
- Real-time support and feedback to accelerate your success.
- Live group coaching & accountability to keep you on track.
Cut through hesitation and excuses
just f***ing do it!
Catalyst isn’t just about learning, it’s about DOING. If you’re serious about getting to the next level, it’s time to step up. Join catalyst today & start executing like never before!
We’ve made it easy for you to get started, with flexible payment options to fit your lifestyle:
Monthly Plan
$395 / month
Perfect for ongoing support, accountability, and execution.
✅ Bi-Weekly Live Coaching & Execution Sessions
✅ Goal Tracking & Personalized Accountability
✅ Expert-Led Business & Sales Coaching
✅ Private Community Access
✅ Exclusive Tools, Trainings & Resources
✅ Office Hours & Strategic Check-ins
✅ 50% off Catalyst Planner
✅ Free Sales Attack Book
$395/ month
3-month commitment Required
Quarterly Plan
$1,085 / quarter
Includes everything in the Monthly Plan, plus:
✅ Save $100 Every Quarter
✅ Locked-In Coaching Rate for 90 Days
Save $100 each quarter
$1,085/ quarter
Monthly Plan
$395 / month
Perfect for ongoing support, accountability, and execution.
✅ Bi-Weekly Live Coaching & Execution Sessions
✅ Goal Tracking & Personalized Accountability
✅ Expert-Led Business & Sales Coaching
✅ Private Community Access
✅ Exclusive Tools, Trainings & Resources
✅ Office Hours & Strategic Check-ins
✅ 50% off Catalyst Planner
✅ Free Sales Attack Book
$395/ month
3-month commitment Required
Quarterly Plan
$1,085 / quarter
Includes everything in the Monthly Plan, plus:
✅ Save $100 Every Quarter
✅ Locked-In Coaching Rate for 90 Days
Save $100 each quarter
$1,085/ quarter
6-Month Plan
$1,975 / paid in full
Includes everything in the Monthly Plan, plus:
1 Month Free (Buy 5 Months, Get the 6th Free)
Highest Savings Option
Designed for Long-Term Growth & Transformation
Save $395
$1,975/ paid in full
GUILD Employees
Please enroll through Guild Coaching SharePoint site
Payment options: BDAP eligible or quarterly and 6 months pay in full option via Credit Card
Meet the team
Shayla Gifford
Founder & Lead Coach
Laura Kane
Director of Marketing
& Business Operations
Auberry Drljic
Community Manager
Tina Williams
Client Success
& Growth Specialist
Dino Rosetti
Business Growth Coach
Catalyst
planner
*Membership Not Included
$97/ one-time payment
$97/ one-time payment
Get focused. Get organized. Get moving.
You'll receive:
- The Catalyst Quarterly Planner – designed to help you set clear goals, take daily action, and stay consistent.
- A Quick-Start Training – showing you how to make the most of your planner right away.
This is for you if:
- You’re self-motivated and ready to take charge
- You need a simple system that actually works
- No coaching. No community. Just the tools to help you execute at a higher level.
Grab your planner now and kick off your next 90 days with intention.
Got questions?
We’ve got answers
Catalyst is a high-impact membership community designed to help driven professionals elevate their mindset, master execution, and achieve life-changing results. Inside, you'll find expert-led coaching, goal-setting frameworks, accountability, and a like-minded network dedicated to growth.
Catalyst is for anyone who is serious about personal and professional growth—whether you're an entrepreneur, sales professional, leader, or high achiever looking for the structure, strategy, and support to level up.
Your Catalyst membership gives you access to:
✅ Weekly live coaching sessions
✅ Exclusive training materials and expert guides
✅ Accountability and execution-focused challenges
✅ A private, high-achieving community
✅ Goal-tracking tools and resources
✅ Special members-only trainings and discounts
…and more!
Catalyst is designed to fit into your busy life. You can engage as much or as little as you need to, but most members see the best results by committing just a few hours per week to coaching calls, training, and execution.
Our live coaching sessions happen every Tuesday at 11am PST, with replays available in case you can’t attend live. These sessions include expert insights, member shout outs and Q&A, and real-time coaching to keep you moving forward.
Results depend on your commitment, but many members experience massive breakthroughs in their mindset, productivity, income, and personal confidence within 90 days. The more you engage, the faster you’ll see transformation.
Catalyst requires a 3-month commitment to ensure you have the time to gain real momentum. While you can choose a monthly or quarterly membership, we highly recommend staying for at least a year to experience the full transformation. Quarterly members unlock special perks and savings. You can cancel after your commitment period, but we’re confident you’ll want to stay once you see the impact!
Joining is simple! Click the Join Catalyst Now button on this page, select your membership option, and get instant access. We have rolling open enrollments each quarter, so if doors are currently closed, make sure to join the waitlist to be the first to know when enrollment opens again. Your future self will thank you! 🚀
Due to the depth of our program and community experience, we don’t offer free trials. However, new members receive exclusive bonuses to help them get started strong. If you're committed to growth, Catalyst is where you belong!
We’re here to help! Feel free to email the team at team@shaylagifford.com or reach out in the community once you’re inside.
