How does a 94% loan officer conversion rate sound? Add in 250% business growth in one year, a lean team of 1.5 support staff, and $40M+ in annual production—and you’ll start to understand why we call Alex Dykes “The Gangster.”
In this episode of The Mortgage Rainmaker Podcast, Shayla sits down with Alex to unpack how this former LOA turned high-performance branch leader scaled his business with ruthless efficiency, authentic connection, and a mindset rooted in clarity—not chaos. If you’re tired of doing more and getting less, this one’s your blueprint for smarter growth.
Meet the “Gangster”: Alex Dykes’ Unconventional Rise in the Mortgage World
Alex’s numbers speak for themselves:
- 94% loan officer conversion rate
- 250% year-over-year growth
- 67 strong agent relationships (up from just 19)
- $40M+ in volume
- 1.5 support staff
And all of this during one of the most challenging markets in recent history. But Alex didn’t get there by following the crowd. He challenged the noise, stopped chasing, and designed a system that attracts the right business consistently.
The Power of “Doing Less Better”: Alex’s Counterintuitive Growth Strategy
Alex believes that most originators are drowning in distractions. They’re trying to do too much, adding complexity when simplicity wins.
His motto? Do less, better.
He ruthlessly cuts the fluff—from marketing tactics that don’t convert to time-sucking habits that steal energy. Instead of chasing every agent or shiny object, Alex leans into what’s working and doubles down with discipline.
Unlocking a 94% Loan Officer Conversion Rate: The Pillars of Alex’s Success
Speed and Immediate Contact: Eliminating Delays, Maximizing Opportunities
From the moment a lead hits his system, Alex acts. No lag time. No “I’ll call them tomorrow.” He trains his team to respond fast and move with clarity—because the first call builds the conversion rate.
Clarity and No Fluff: Building Trust Through Straightforward Communication
Alex doesn’t script polish—he scripts purpose. He communicates with zero fluff, focusing on confidence, simplicity, and helping clients feel empowered from the first touchpoint.
Mastering Client Trust from the First Call: The Foundation of High Conversion
Everything Alex does—from his calendar to his conversion scripts—is designed to create emotional safety for the client. People don’t buy rates; they buy trust. And Alex builds that trust fast.
Lean and Legendary: Running a $40M+ Business with 1.5 Support Staff
Yes, you read that right. Alex closes eight figures in volume with just 1.5 staff—because he’s obsessed with process and results.
Every task is mapped, every team member knows their lane, and nothing is reactive. This lean structure isn’t about cutting corners—it’s about scaling efficiently without burning out or bloating overhead.
The Command Center: How Alex Manages His Time and Energy for Peak Performance
Ruthless Calendar Management: Scheduling for Success
Alex treats his calendar like a fortress. Every minute is pre-decided. No random meetings. No task-hopping. He honors his schedule like it’s sacred—and it shows in his performance.
Protecting Energy: The Importance of “Noise-Free” Hours
Alex builds in daily “noise-free” windows—no calls, no distractions, just focused execution. This protects his energy, sharpens his decisions, and gives him a strategic edge most LOs never find.
The Mindset Shift: Moving from Desperation to Abundance and Its Impact on Loan Officer Conversion Rates
Alex’s transformation didn’t start with scripts or tools—it started with mindset. He stopped operating from scarcity and started leading with abundance.
That single shift—from chasing to attracting—skyrocketed his loan officer conversion rate and positioned him as the calm, confident expert agents and clients trust.
Steal These Strategies: Actionable Wisdom from Alex Dykes for Loan Officer Growth & High Loan Officer Conversion Rates
- Do less—but do it better than anyone.
- Call fast. Speak clearly. Follow up like a pro.
- Build trust on the first call—it’s not about being perfect, it’s about being present.
- Don’t hire reactively. Hire with intention and process in place.
- Block “noise-free” time daily.
- Know what your time is worth—and protect it.
- Lead your team with vision, not micromanagement.
- Operate from abundance, not desperation.
Ready to Convert More and Work Smarter?
Alex Dykes proves that you don’t need a massive team or flashy tactics to win. With discipline, clarity, and a system that puts trust first, a 94% loan officer conversion rate is absolutely within reach.
🎧 Listen to the full episode to hear Alex’s exact team structure, referral scripts, energy rituals, and how to thrive—even in a challenging market.
🔗 Connect with Alex Dykes:
Let’s make it rain, Rainmakers. Your next level is waiting.
