
Shayla Gifford
I am on a mission to help loan officers become self-made rainmakers.
(AKA: Step into their most confident, productive, and powerful selves while achieving consistently-high income and becoming leaders worth following.)
Here's what I know About you.
You’re driven. You’re successful. And from the outside, it probably looks like you’ve got it all figured out. But inside, you’re feeling stuck. Working at full throttle but hitting a ceiling. You know you have what it takes to get to that next level—but you’re starting to doubt if you’ll ever reach it. I get it. Because I’ve been there.
My Story
I’m Shayla Gifford—a sales leader and team builder that helps loan officers like you become self-made rainmakers.

Not through complicated systems or “cutting-edge” growth hacks, but by helping you unlock who you truly are and what you’re really capable of. The truth is, I started out feeling like a complete outsider in this industry. At 23, I dropped out of college, had zero real estate knowledge, and was totally winging it. But I had this insane drive to figure it out—because deep down, I knew I was meant for more. (Sound familiar?)
in sales
Recognized as

But here's what Really matters
At a certain point in my journey, I had a major revelation: I only have one life to live, and I’m not going to spend it working all the time, not having fun, or beating myself up for not achieving enough. I felt called to bring more peace, joy, and wonder into my life. I didn’t want my life to be a blur. I wanted to f*cking LIVE.
So I did something a little crazy. I moved my family to Spain for three years. I started prioritizing adventure and play. I learned how to "be" instead of always "doing." And guess what? My business didn't fall apart. In fact, it thrived in a whole new way. And life got a lot more fun.
What I discovered is that it’s possible to crush it as a loan officer while experiencing joy, authentic connection, and living your best life. And here’s the big unlock: This is also the fastest way to grow your business. Success and joy flow from the same source when you’re grounded in who you truly are.

you can build something Extraordinary without sacrificing who you are.

What People Are Saying
Every time I talk to her, I find myself feverishly writing down little tidbits.
It's gold. She's literally changed my life and given me a whole new level of excitement in my business at a time when I was very burnt out.
Shayla is no BS and really gives you concrete things to work on.
She calls you on your sh*t when you don't have stuff that you can actually implement in your business. She's the best of the best.
Her caring heart and ‘you can do anything’ attitude is as inspiring today as it was the first day.
After 12 years working with Shayla and The Gifford Team, I still feel excited to be part of this motivated, highly professional and fun group led by Shayla.
Shayla is a powerhouse of positivity and really sees the potential in everyone she works with.
Her wisdom and guidance in helping others live a life ON FIRE is palpable in each coaching session. She genuinely cares about making a difference in the lives of others and her energy knows no bounds! She makes me want to conquer the world!
[In 2024] I was having an abysmal year. I was projecting to do about 20 loans less than 2023.
This program has me dialed in every single week. I am now tracking to exceed last year's numbers by 10%. I feel organized, empowered and unstoppable.

My All-In Life

I live in Reno, Nevada with my husband Galen and our two girls, where I get to lead my district team at Guild Mortgage and spend my free time wakesurfing, skiing, and adventuring with awesome people. As a driven entrepreneur who leads with heart, I’ve learned that true success comes from going all-in on what matters most—showing up as your authentic self, creating opportunity for others, and having a blast at every point along the way.
Courage Over Comfort
Love Fiercely
Whatever It Takes
Live Out Loud
The Best

Personality Type
When you work with me, you get someone who:
Ready to Rock This Together?
Meet me
in Person

If you’re serious about your growth, there’s no replacement for connecting in person. That’s why I host an annual retreat at my favorite place in the world—Lake Tahoe in September. This is where our community really comes alive, where breakthroughs happen, and where we get to connect on a 1:1 basis. There’s nothing quite like it.