If you’ve been wondering how to build realtor partnerships that actually move the needle—relationships that aren’t just surface-level but drive real referrals, real impact, and real results—then buckle up. I just had a powerful conversation with Jimmy Parsons on The Mortgage Rainmaker Podcast, and trust me… this one’s a masterclass.
Jimmy is a top-producing loan officer, a beloved Elevate coach, and a powerhouse branch leader at Guild Mortgage. The guy personally closed $52 million while leading a $150 million branch and coaching others to success. So when Jimmy shares how he built partnerships with over 70 agents? You listen. And take notes.
Let’s break down the gold.
Mindset First: From Vendor to Vital Partner
This didn’t happen overnight. Jimmy had to flip the script—from showing up like a vendor to becoming a business partner. One who listens, understands, and actually helps agents grow.
The shift was simple, but profound: realtor relationships aren’t transactional, they’re transformational. He started asking better questions. Showing up consistently. Solving real problems and showing up as someone they could count on. That’s when things clicked.
This shift helped him go from being “another LO” to being a trusted partner to over 73 realtors in his market.
Tips for Building Trust and Visibility with Realtor Partnerships
The “Jimmy Text”
One of Jimmy’s simplest, most powerful tools is the “Jimmy Text.” It’s a daily market update sent via text message to his agent partners — short, consistent, and insanely valuable. Want your name in front of every agent every day without feeling salesy? Meet the “Jimmy Text.”
It’s a simple, powerful daily market update sent via text. Short. Relevant. Insanely valuable.
Why it works:
- He’s top of mind—every morning.
- He becomes their go-to source.
- It sparks convos that lead to referrals.
It’s high-touch without being high-effort—and it blows CRM drips out of the water.
Consistent and Proactive Communication Beyond Transactions
He doesn’t wait for deals to call his agents. He checks in regularly, shares updates, sends video recaps, and celebrates wins.
Agents feel:
- Cared for
- In the loop
- Like they have a teammate in the trenches
This is how trust compounds.
Providing Value and Solving Problems for Realtors
He doesn’t pitch. He asks questions like:
- “Where do you feel stuck in your biz?”
- “What would help you convert more leads?”
Then he shows up with answers: tools, processes, introductions, or insights. Value over volume is the name of the game.
Active Listening and Asking Insightful Questions
Coaching taught Jimmy how to really listen. Not just to respond, but to understand. He leans in, hears the pain points, and tailors his value accordingly.
He asks:
- “What are your goals this quarter?”
- “Where are your bottlenecks?”
This deepens trust and sets the stage for long-term collaboration.
Showing Genuine Appreciation and Recognition
A handwritten note. A social media shoutout. A “thinking of you” message.
Jimmy’s small acts of appreciation go a long way. He makes agents feel seen and valued, not just for deals but for who they are as professionals.
The “Hammer 100” Mindset for Realtor Partnership Growth
Ever tried making 100 live calls in a single day?
That’s the premise of the Hammer 100 — a mental toughness challenge Jimmy created to break through limiting beliefs and build prospecting muscle.
He’s led entire branches through it. Results?
- Dozens of agent convos
- Booked appointments
- Massive confidence boosts
It’s not about the number. It’s about proving to yourself that you can do hard things and create momentum on demand.
The Real Secret? Show Up With Heart
Let’s get real—thriving realtor partnerships aren’t built on scripts or slick presentations. They’re built on consistency. On service. On being coachable. On bringing energy and heart to every single interaction.
Jimmy’s story is proof: if you lead with value, keep showing up, and stay anchored in service… big things happen.
So whether you’re rebuilding relationships or just getting started, take Jimmy’s approach and make it your own.
Start with a text. Ask a better question. Celebrate a small win.
Because in this business, the LOs who lead with heart always win.
Whether you’re rebuilding relationships or just getting started, take a page from Jimmy’s playbook: focus on service, not just sales. Communicate like a pro. Listen harder. And don’t be afraid to shake things up with your own version of the “Jimmy Text.”
🎧 Want the full convo? Listen to the episode on The Mortgage Rainmaker Podcast—available on Apple, Spotify, or your favorite platform here.
🔗 Connect with Jimmy Parsons:
📲 Follow him on Instagram: @jimmyknowsmortgage
💼 Connect on LinkedIn: Jimmy Parsons
YouTube: Jimmy Parsons
You’re not just here to close deals—you’re here to lead, grow, and make a difference.
Let’s build something unforgettable.
